Sustainable Beauty Brands And Their Best Products

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When you think about sustainability, I’m sure you think about things like reusable straws, compostable containers, and electric cars. These things are GREAT, but there are so many additional, easy ways to live sustainably in our everyday lives.

What about beauty products? Is being sustainable an option? Yes! The brands below prove that, with a little effort, the beauty industry can be sustainable. What makes a beauty brand sustainable to me is a focus on packaging, company practices, and ingredients.

Sustainable packaging could mean that a brand doesn’t use plastics. It could also mean that the brand uses minimal packaging or packaging made out of recyclable materials. At the very least, beauty products should be packaged in a recyclable container. But, when it comes to packaging, less is best!

Company practices should reflect a focus on environment and sustainability as well. Brands have found many ways to make production and shipping of their products sustainable. From solar powered farms to plastic free shipping, we’ll touch on how each of the brands listed below makes their process and operations eco-friendly.

To be deemed a sustainable beauty brand, ingredients should be clean and ideally produced from renewable raw materials. For example, be wary if you see palm oil on the ingredient list of any beauty (or food) products. While it is used because it is moisturizing, foaming, and texturizing, it is a major cause of deforestation.

FYI, all brands in this post are cruelty-free! 🙂

Now that we know what we’re looking for in a sustainable beauty brand, let’s talk about some! Here’s a list of sustainable beauty brands and their best products!

Sustainable Beauty Brands At A Glance

  1. Juice Beauty
  2. Ethique
  3. Lush
  4. Saie
  5. Vapour Beauty

Sustainable Beauty Brands And Their Best Products

Juice Beauty

Juice Beauty is first on this list because of it’s Eco-Values. Juice Beauty uses organically farmed, vegan ingredients. For packaging, their goal is to eliminate using Virgin Plastic and use recycled plastic or glass instead. Juice Beauty already uses 100% FSC-certified (Forest Stewardship Council) paper and 90% Bioresin for it’s sample and travel tubes. My favorite aspect of their commitment to sustainability is that their corporate HQ and their farm (in the San Francisco Bay Area) are both solar-powered!

My favorite Juice Beauty products:

Phyto-Pigments Flawless Serum Foundation

Stem Cellular Exfoliating Peel Spray

Green Apple Age Defy Moisturizer


Ethique is a lesser known brand that is doing so many great things! I mentioned this brand recently in my Travel Beauty Essentials post because their products are travel-friendly, they’re actually ideal for travel! Ethique produces solid bars you can use for everything. They even make products for kids and pets. Solid bars are great because they make using minimal packaging fairly easy. In fact, Ethique’s packaging is compostable and plastic-free. They use plastic-free shipping too! Their ingredients are palm-oil free and ethically and fairly sourced, and of course, free of plastics. Beyond these company practices, Ethique also plants one tree or mangrove for every online order made on their website.

My favorite Ethique products:

Solid Shampoo Bar for Oily Hair

Solid Conditioner Bar for Balanced to Oily Hair

Moisturizing Natural Lip Balm for Dry Cracked Lips


Lush is so far ahead of the curve when it comes to sustainability and reducing waste! Several of their products like bath bombs, soaps, and solid shampoos don’t have any packaging at all. The products that do need to be packaged use materials that are recycled, recyclable, reusable or compostable. For example, liquid products and gift sets are packaged in 100% post-consumer recycled plastic bottles and pots. Even the “wrapping paper” that they use for gifts is reusable! I love the cute fabric knot-wraps and metal tins that they sell. In fact, my daughter stores some of her craft materials in a Lush metal tin!

My favorite Lush products:

Intergalactic Bath Bomb

Blue Skies and Fluffy White Clouds

Ocean Salt Face and Body Scrub


Since Saie is a Climate Neutral Certified brand, it had to be a part of this list! Saie’s goal is to eliminate plastic packaging ASAP. Instead of wasteful and difficult to recycle plastic, they’re using glass packaging, biodegradable packaging, post-consumer recycled plastic packaging, or packaging that can be recycled through Terracycle. Even the UV inks that they use are better for the planet! UV ink dries almost instantaneously, doesn’t contain toxic solvents, and doesn’t release bad gasses or vapors into the air. As far as Saie’s warehouse goes, it is completely solar-powered! Saie is doing so many great things and setting a fantastic example of how all beauty brands should operate. To go into more detail, because they are doing a lot more than what I’ve mentioned here, be sure to check out their website!

My favorite Saie products:

Beauty Rounds

Glowy Super Gel

Slip Tint Dewy Tinted Moisturizer

Vapour Beauty

I had the pleasure of testing out Vapour Beauty in March 2020 (right as the world was starting to change). This brand brought me so much joy at the beginning of a difficult time in all of our lives. Vapour Beauty is a refreshing brand, because like the other brands in this post, it makes sustainability a priority. Being headquartered in New Mexico, Vapour Beauty knows how important water conservation is. Because of this, 95% of their products are waterless. They’re also harnessing the power of that shining desert sun. Daylight Solar is used at Vapour Beauty’s headquarters, manufacturing, warehouse, and research facilities. Not all of their products use post-consumer recycled materials yet, but they’re actively working on it. Orders are shipped in eco-friendly compostable packaging and once you’ve received, loved, and used up your products, empties can be collected and sent in for rewards! Lastly, their shipping is carbon neutral.

My favorite Vapour Beauty products:

Mesmerize Mascara

Moonlight Highlighter Stick

High Voltage Lipstick

As I continue to research clean, cruelty-free, and sustainable beauty brands, I will keep sharing them with you! Putting together this post has inspired me to start finding sustainable replacements for the beauty products I’m using. With so many great options, using solely sustainable beauty products that work doesn’t seem as difficult a task as it may have been in the past.

What is your favorite sustainable beauty brand? Please share in the comments below!

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